Privacy policy

Wine More Cellars

Effective date: 19 October 2026

Last updated: 19 October 2026

1. Privacy Statement

1.1 YIMART AUSTRALIA PTY LTD (ABN 32 633 716 828), trading as Wine More Cellars (“Wine More Cellars”, “we”, “us” or “our”), respects your privacy and is committed to protecting your personal information.

1.2 This policy explains how we collect, use, disclose and protect personal information, and how you may request access or correction or make a complaint.

1.3 We handle personal information in accordance with applicable Australian laws, including the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), the Spam Act 2003 (Cth) and the Do Not Call Register Act 2006 (Cth).

1.4 In this policy, “personal information” means information or an opinion about an identified individual, or an individual who is reasonably identifiable. “Sensitive information” has the meaning given in the Privacy Act.

1.5 Our website may link to third-party websites. We are not responsible for their privacy practices and recommend that you review their privacy policies.

2. Collection of Personal Information

2.1 We may collect personal information:

(a) directly from you when you contact us in person, by telephone, in writing or electronically;

(b) when you use our website, online store or social media;

(d) when you subscribe to marketing, enter a competition, submit a review or complete a survey; and

(e) from service providers and other lawful sources.

2.2 The personal information we collect may include:

(a) your name, date of birth and age-verification information;

(b) your email address, telephone number, billing address and delivery address;

(d) transaction, payment, refund and delivery information;

(e) enquiries, complaints, reviews and survey responses;

(f) marketing subscriptions, consent records and opt-out requests; and

(g) device, browser, IP address, website activity and cookie information.

2.3 Payment providers process payment card details. We may receive limited transaction information but do not intend to store complete card details.

2.4 We collect sensitive information only with consent or where required or authorised by law.

2.5 If you give us personal information about another person, you must be authorised to provide it and must make that person aware of this policy.

2.6 You may interact with us anonymously or use a pseudonym where lawful and practical. We need identifying information to process orders, verify age, deliver alcohol, prevent fraud and provide account services.

3. Cookies and Online Tracking

3.1 We and our service providers may use cookies, pixels and similar technologies to operate and secure our website, remember preferences, understand website use, measure campaigns and personalise content or advertising.

3.2 You can manage cookies through available website controls and your browser settings. Disabling some cookies may affect website functions.

4. Use of Personal Information

4.1 We may use personal information to:

(a) create and manage accounts;

(b) process payments, orders, deliveries, returns and refunds;

(d) provide customer service and send order or account updates;

(e) prevent fraud, misuse and security incidents;

(f) operate, personalise and improve our website, products and services;

(g) administer promotions and loyalty programs;

(h) send marketing where permitted by law; and

(i) comply with legal obligations and manage disputes.

5. Disclosure of Personal Information

5.1 We may disclose personal information to the following recipients where necessary to provide our products and services, where you consent, or where required or authorised by law:

(a) payment, fraud-prevention and age-verification providers;

(b) warehousing, delivery and collection providers;

(d) email, SMS, advertising and social-media providers;

(e) professional advisers, insurers, auditors and financiers;

(f) regulators, law-enforcement bodies and courts; and

(g) parties involved in a proposed or completed business sale, merger or restructure.

5.2 We do not sell personal information for monetary payment.

5.3 Some service providers may store or process personal information outside Australia. The countries may change as our providers change. You may contact info@winemore.com.au for the current list. Before disclosing personal information overseas, we take the steps required by APP 8, subject to any legal exception.

6. Marketing Communications

6.1 We may send information about products, offers, events and competitions by email, SMS, telephone, post, social media or online advertising where you have consented or where Australian law otherwise permits it.

6.2 We comply with the Spam Act 2003 (Cth). Commercial electronic messages will:

(a) be sent with express or inferred consent, or where another exception under the Spam Act applies;

(b) identify Wine More Cellars as the sender;

(d) provide a clear and functional way to unsubscribe.

6.3 You can unsubscribe using the link or instructions in a message or by contacting info@winemore.com.au. We process valid electronic-marketing opt-outs within five working days and without charge. The unsubscribe facility remains available for at least 30 days after a message is sent.

6.4 We do not use address-harvesting software or unlawfully harvested address lists. Before using a third-party marketing list, we take reasonable steps to confirm that recipients have given legally sufficient consent.

6.5 You may still receive essential order, account, safety or legal communications after opting out of marketing.

6.6 Telephone marketing is conducted in accordance with applicable calling restrictions and the Do Not Call Register framework.

7. Data Quality, Security and Retention

7.1 We take reasonable steps to keep personal information accurate, complete and up to date.

7.2 We use reasonable administrative, technical and physical safeguards to protect personal information from misuse, loss and unauthorised access, modification or disclosure. No system is completely secure.

7.3 We retain personal information only for as long as needed to provide our products and services and meet legal, tax, accounting, fraud-prevention and dispute-resolution obligations. When it is no longer required, we take reasonable steps to destroy or de-identify it.

7.4 We assess suspected data breaches and, where the Notifiable Data Breaches scheme applies, notify affected individuals and the Office of the Australian Information Commissioner as required by law.

8. Access and Correction

8.1 You may ask our Privacy Officer for access to personal information we hold about you or request correction of information that is inaccurate, out of date, incomplete, irrelevant or misleading.

8.2 We may ask for proof of identity and authority before processing a request. We will respond within a reasonable period. If we refuse access or correction, we will provide reasons and complaint information where required by law.

9. Privacy Complaints

9.1 To make a privacy complaint, contact our Privacy Officer using the details in section 12. Describe the issue, relevant dates and the outcome you seek. We will acknowledge the complaint, investigate it and respond within a reasonable period.

9.2 If you are not satisfied with our response, you may complain to the Office of the Australian Information Commissioner.

10. Liquor Licence and Persons Under 18

10.1 Wine More Cellars operates under Victoria Liquor Licence 31963065.

10.2 It is against the law to sell or supply alcohol to, or to obtain alcohol on behalf of, a person under the age of 18 years.

10.3 We may use date-of-birth or identity information to verify age and meet responsible sale and delivery obligations. Our alcohol products and marketing are not directed to persons under 18.

11. Changes to This Policy

11.1 We may update this policy to reflect changes in law, technology or our practices. The updated policy takes effect when published on our website unless a later date is stated.

12. Contact Us

Privacy Officer
YIMART AUSTRALIA PTY LTD trading as Wine More Cellars
Email: info@winemore.com.au
Telephone: (03) 9191 7307
Principal business address: Chadstone Shopping Centre, Shop B136, 1341 Dandenong Road, Chadstone VIC 3148