SOHO WINE CO

SOHO Wine Co. is an award-winning New Zealand winery renowned for producing vibrant, expressive wines from some of the country's finest wine regions. Established in 2009 by entrepreneur Rachael Carter, SOHO was created with a fresh, contemporary vision—to craft premium wines that combine exceptional vineyard sites with distinctive personalities. Rather than focusing on a single estate, SOHO partners with outstanding growers across New Zealand, producing regional wines that celebrate both terroir and individuality.

The winery sources fruit from leading wine regions including Marlborough, Waiheke Island, Central Otago, and Hawke's Bay. Each region contributes its own distinctive character: Marlborough provides world-class Sauvignon Blanc and Pinot Gris; Central Otago delivers elegant Pinot Noir; Waiheke Island is renowned for premium Bordeaux-style reds and Syrah; while Hawke's Bay offers beautifully balanced Chardonnay and Merlot-based blends. This regional approach allows SOHO to showcase the diversity and quality of New Zealand wine.

SOHO Wine Co. is best known for its Sauvignon Blanc, Pinot Noir, Chardonnay, Pinot Gris, Syrah, and Bordeaux-style blends. The Marlborough Sauvignon Blanc displays vibrant passionfruit, citrus, fresh herbs, and mineral freshness, while Central Otago Pinot Noir offers layers of cherry, raspberry, violet, and subtle spice with silky tannins. The Waiheke Island reds combine dark berry fruit, cedar, and savoury complexity, reflecting the island's maritime climate and long ripening season. Across the portfolio, the wines are celebrated for their balance, purity, and expressive regional character.

Winemaking is led by acclaimed New Zealand winemaker Dave Clouston, whose philosophy centres on allowing each vineyard to speak for itself. Fruit is harvested at optimal ripeness, gently handled throughout fermentation, and matured with carefully judged oak where appropriate. Minimal intervention, precise vineyard selection, and modern winemaking techniques ensure every wine retains freshness, varietal definition, and a strong sense of place.

Since its founding, SOHO Wine Co. has received numerous national and international awards, earning recognition from leading wine competitions and critics. Its distinctive labels, named after inspiring women, and its commitment to quality have made SOHO one of New Zealand's most recognisable premium wine brands, enjoyed by wine lovers around the world.

Shop SOHO Wine Co. wines online at Wine More Cellars Australia. We offer a carefully curated selection of Sauvignon Blanc, Pinot Noir, Chardonnay, Syrah, and other premium New Zealand wines from this award-winning producer.

Australia-wide shipping available, with free delivery on eligible orders over $199.